Growth in charitable donations in Australia is slowing.
- Donations rate increased with 1.2% in the 12 months to February 2018 which is below the 4.7% average since late 2011.
- Older Australians contribute more to charities than young Australians.
More people give, but less.
How We Got Started
According to the National Australia Bank’s (NAB) Charitable Giving Index the medium donation per person fell to $350 over 2017 to February 2018. A drop from the $353 in the 12 months before February 2017.
However, even though the dollar amount is smaller, more people donated to charities which increased the charitable giving rate with 1.2% in comparison to the 1.0% drop in the year before.
In the image below, you can see that the current growth pace is still below the 4.7% average level since 2011.
The NAB research also shows that South Australia increased donations with a massive 11%. This is well ahead of the Act and Vic who are in a shared second place with 2.9% per state.
Also, other states, QLD and NSW, increased charitable giving slightly with 1% and 0.8%. Whereas in TAS, NT, and WA, all dropped with 2%, 9.8%, and 6%.
Australian Charitable Giving per Age Group
When it comes to donating per age group, the NAB found that donations among older Australians increased more rapidly than among young Australians.
Donation growth among 65+ years increased by 4.4%. This is double the 2.2% increase among 55-64 year-olds. Besides the donation rate across 15-24 year-olds, donation rates dropped amongst other groups.
Most Significant Share of Donations
While Humanitarian Services still has the most significant share of donations with 32% in the year to February 2018, this has dropped compared with 39% since late-2010. In contrast, the Charitable Lotteries donations share has grown substantially. It nearly doubled with 17% now from only 9% in mid-2011. The market share in all other categories was either flat to lower, including for medical research.
The NAB thinks the slowdown in charitable giving may reflect the cost of living pressure. This pressure is found from a recent survey conducted by the bank that revealed nearly one in four Australians listed “high” levels of concern about living cost in the December quarter.
If you feel compelled to help increase the donation rate for 2018-2019, Infinity Group Australia reviews and lists charities regularly. If you are unsure on which charity to support, you can use Infinity’s recommended charity list for inspiration.